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Robert Haas added blog Other
2025-11-05 10:42:53

How Digital Transformation Is Rewriting the B2B Buying Playbook
The B2B buying landscape has undergone a seismic shift over the past few years. Gone are the days when a single decision-maker could drive a purchase based on a product brochure and a handshake. Today's buying committees are larger, more distributed, and heavily influenced by digital touchpoints at every stage of their journey. According to recent 2024 research, companies are witnessing a...

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Robert Haas added blog Other
2025-07-21 14:11:41

Mastering Programmatic Media Buying in 2025: A Deep Dive for Smarter B2B Advertising
Introduction: The Evolution of B2B Advertising Starts with Automation In today’s fast-moving digital economy, businesses in the US are investing more in performance-driven marketing than ever before. Programmatic media buying has emerged as one of the most powerful solutions to run targeted, cost-efficient, and scalable ad campaigns. At Intent Amplify®, we help B2B companies amplify...

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Robert Haas added blog Other
2025-10-08 10:28:54

Navigating the Modern B2B Buying Committee for Faster Conversions
In today's complex B2B landscape, closing deals requires more than just connecting with a single decision-maker. Research shows that the average B2B buying committee now includes 6 to 10 stakeholders, each bringing unique perspectives, priorities, and influence to the purchasing decision. Successfully navigating this multi-layered environment means identifying every key player and crafting...

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Robert Haas added blog Other
2025-09-29 11:09:35

The New Era of B2B Buying: Why Sales Cycles Are Getting Longer
The B2B buying landscape has transformed dramatically. Gone are the days when a compelling sales pitch and a handshake sealed the deal. Today's buyers are more cautious, more informed, and significantly more deliberate in their purchasing decisions. If you've noticed longer sales cycles, more stakeholders involved in decisions, or prospects going silent despite initial interest, you're...

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Robert Haas added blog Other
2026-01-06 11:36:05

How AI Reshapes the B2B Buyer Journey from Discovery to Deal
The B2B buyer journey has fundamentally transformed over the past three years. What once followed a predictable path—awareness, consideration, decision—now resembles a complex, non-linear progression where buyers move between stages, research independently, and engage with multiple information sources simultaneously. Artificial intelligence has become the invisible force...

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